Support is funny at times. As you’re climbing you’ll notice the trends in support. First when you start you’ll receive one or two real supporters. Then when you start to take action and get some traction you’ll see more support from strangers. In that stage you’re not a real threat to success or anyone’s ego or self-esteem so people will support you freely. At that stage you aren’t really making any money from what you’re doing and if you are making money it’s nothing to brag about. You’ll see some people online getting 1,000 retweets on every tweet but barely getting by financially. People may support their gift but won’t spend any money to help them earn a living. Then the support will turn into income and it’ll be good as long as you keep quiet about how good it’s getting. As long as you seem regular, broke, and struggling in the climb and relate-able the support will continue to flood in. Some people fake it, but you should never fake it. Don’t be afraid to be amazing.
The moment the support starts to change your life, that’s when the tide is about to change. You see, some people will support you until they feel like their support is making your life better than theirs. They will take credit for your success and not realize that they are one of many who benefit from the value you’re adding to the world. You’ll have many people fall off in that stage of your climb but don’t worry. The support you’ve received will attract other people who will begin their cycle of support and that will sustain you in that stage of the climb. It’s the waves of supporters and the individual cycles they’re on that will keep you afloat. If you can weather the storm and keep going and realize that although you’re not eating steak and lobster, you’re still earning a living by doing what you love and you’ll be just fine.
Then eventually the waves of support will propel you to the next level in your climb and it’s at this level that those who fell off will look up and realize you made it anyways. Then in need of your product, service, or presence they will come back and hop on the bandwagon as if they never left. They’ll tell you that they always knew you’d make it and that they’ve been there from day one. When in fact they supported on day one because they didn’t think it would make a difference then on all the days in the middle of your climb when you needed them the most they were no where to be found. Now they’re back like they never left. They assume that the product or service you’re promoting was selling all along so they can take claim for some of the sales as if they did it.
I remember I posted a picture of my wife and she had on an expensive purse and shoes. This young lady who claimed to be a supporter said, “oh now I see where you spend my hard earned money.” I was appalled because nothing I offer would pay for anything my wife had on and because of the trends in support I had to create over 40 streams of income across 8 different companies to thrive as an entrepreneur. And here was this bitter woman claiming her purchase of a $25 seminar ticket or $100 online course is what bought my wife’s purse. The truth is, she probably never supported me. She was a spectator and a hater. You see, your true supporters want to see you win. They want to see your life change. They want to help take you to the next level because they understand that they are sowing a seed and one day the same will happen for them in their business ventures. Those who complain about your success or get mad with you when you start to elevate, those aren’t supporters and you can’t get upset with them. Those type of people will never prosper. You can have a product, service, or gift that can change their life for the better but they will go without it just because they don’t want to make you “rich.” They will starve themselves before eating the food you’re selling because they feel if they buy a plate they’ll “make you.” You can’t worry about them because all along you’ll have good hearted people who will sow into your life.
So as you’re building I want you to understand that support is funny. There will be times that you have to support yourself and if the people who started with you aren’t there anymore, find new people. So you’ll go from fake support, to barely support, to more fake support. It’s the waves of support that carry you through the climb. The few real ones will always be there rooting you on.
If you’re giving something the world needs you’ll always be taken care of because even the haters support counts. The spectators support counts. Don’t expect to have all raving fans and all loyal supporters. Take the good with the bad and appreciate those who appreciate you. It’s a tough journey and a long climb so be patient and just keep going!
Tony A. Gaskins Jr.